Case Study: Hiking Tools e-commerce website in Saudi Arabia
Hello Everyone, I am Hadeel and My Amazing Teammates Abrar Ahmed And Hebah AlAserei did UX research About creating a microsite named “Eida” for A large hiking trip booking website named “Siru”.
“Eida” website Concept
It is an online Saudi store where hikers can buy hiking equipment.
Problem Statment
Our Saudi Arabian hikers have difficulty finding hiking equipment, our Solution should provide a way for hikers to buy their equipment fast through our website and create an online blog to explore more.
key features
Based on our research including interviews, we found that most hikers want a local online store where they can buy and rent hiking tools and products and learn more about hiking practices, Therefore, we offered these features.
Research
Our Research Goal is:
1- To know the user’s main problems when buying hiking products.
2- To understand the user behavior when buying hiking products.
3- To meet the needs of the user when buying hiking products
We used a variety of research methods to find the best solution and practice, for example, survey, interview, C&C analysis, card sorting.
- Survey
First, we conducted a survey to learn more about our target users’ behaviors, status, and needs and asked them if they were comfortable with doing an interview about our research and 52% responded that they interested.
And here you can see our screener insight.
- Interviews
The hikers who are interested in doing the interview were interviewed and we asked them these questions:
1- Describe to me your latest hiking experience?
2- How should hikers prepare for hiking?
3- Tell me about the struggles that you face while purchasing hiking equipment?
4- What would you do if you get lost?
5- What do you need to make your hiking experience better?
The answers were very useful and informative, we organize them and summarize our interview statement.
After the statements, we categorize them based on similarity.
Interview insights:
- They hike in Saudi Arabia
- They enjoy nature
- Rarely find hiking local store with clear information
- They use the main tools such as umbrella — hat -hiking sticks- water, snakes, sunglasses, power bank, wet wipes, and emergency kit
- They know what to do when they got lost
- They usually buy their hiking products online
- They like to plan their hiking trip
- Their hiking trips typically include activities with groups
- They need a hiking store that provides all their needs
- Their important thing during hiking that they wear comfortable clothes and have the main tools
Pain Point
Our Persona
Our target users
- Hikers in Saudi Arabia.
- Male & Female.
- know their way around a website.
- like their shopping journey to be fast.
- open to learning new things.
C & C analysis
Saudi Competitor
International Competitor
Leaf Diagram
Summary
Business Needs
1- To reach the hackers in Saudia Arabia faster, & deliver the products in a short time.
2- To increase customer knowledge about the different hiking products out there.
3- To provide job opportunities to the locals.
User Needs
1- The first online shop specializes in hiking gear in Saudi Arabia.
2- You can choose whether you want to rent or buy the product.
3- Provides more clear and detailed information about hiking products through the blog.
Card sorting
we did a closed card sorting, and we asked the hikers to place every product in the suitable category for them, this is our card sorting link.
Site Map
we created our sitemap based on the hikers sorting
Annotated wireframes
Prototype
Future
- UI Development
Our UI Design needs a lot of improvement, we will work to make it usable for the user and beautiful.
- User feedback
The website needs to be tested more on the users and to design based on user's needs and behaviors.
